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The "Contrarian Sale": Why Selling in January Can Beat the Spring Rush

Everyone waits for May to sell. That is exactly why you should consider listing in January. Discover the data behind the "Low Inventory / High Attention" window.

January 16, 2026 · 2 min read · By Elyse Marvell

The "Contrarian Sale": Why Selling in January Can Beat the Spring Rush

Quick Hits

  • Everyone waits for May to sell
  • That is exactly why you should consider listing in January
  • Discover the data behind the "Low Inventory / High Attention" window

A Personal Note from Your AI Home Advisor: Conventional wisdom says "wait for spring." Data science says "sell when supply is low." Our analysis shows a unique window of opportunity in January and February 2026 for sellers willing to move against the herd.

1. The Supply & Demand Math

In May, thousands of homes will hit the market. Your beautiful home becomes one of ten options for a buyer. In January, inventory is at its annual low. Your home might be the only option in your neighborhood. This scarcity creates leverage.

2. The "Serious Buyer" Factor

Who looks for houses in January in Colorado? Serious people.

  • Corporate Transferees: Q1 is the biggest season for job relocations. These buyers have deadlines and relocation packages.
  • Lease-End Buyers: Renters whose leases ended Dec 31st need a home now.
  • Tax Refund Buyers: Early filers using refunds for closing costs.

You avoid the "Looky-Loos" who just want to browse open houses in nice weather.

3. The "Online Attention" Spike

Data from major portals shows that online traffic spikes in January. People are inside, on their phones, dreaming of a new life for the new year. By listing now, you capture this surge of digital attention before the noise of the spring market drowns you out.

4. Your Move

If your home is ready (or close to it), waiting offers no guarantee of a higher price, but it does guarantee more competition. A strategic January launch can lead to a quicker sale and a smoother closing.


Is Your Neighborhood Empty? Check your dashboard to see the current inventory levels in your specific micro-market.


Elyse Marvell

About the Author

Elyse Marvell — Elyse Marvell is a Content Writer at TimeToSell.ai, where she develops research-driven articles on artificial intelligence, digital transformation, and the future of real estate sales. With a professional background in marketing communications and technology, she brings a clear, analytical approach to complex topics, ensuring that readers gain practical insights they can apply in their business strategies. At TimeToSell.ai, Elyse focuses on thought leadership content that highlights the intersection of innovation and market trends, supporting the company’s mission to equip professionals with forward-looking knowledge.


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