A New Kind of Alert: Intelligence vs. Inquiry
This isn't another random, low-context inquiry from Redfin or a Zillow Premier Agent notification. A TimeToSell Priority Alert is a strategic briefing used by top producers at elite brokerages like Sotheby's International Realty and Compass. Why? Because a portal lead tells you what a consumer *wants to know* (e.g., "I want more info on 123 Main St"). A Priority Alert tells you what an agent *needs to know* (e.g., "The owner of 123 Main St. is motivated by a life event and is showing buying signals").
Minute 1: Read the Profile (The 'Why')
The alert is for a 'Life Event Executor'. Read that line and take a breath. Your entire goal immediately shifts from 'get the listing' to 'be the guide.' You instantly know this is a sensitive situation requiring empathy and logistical solutions, not a hard sales pitch. You are instantly positioned to be the exact professional they need. Your value isn't your commission rate; it's your ability to project manage a complex, emotional transaction from a distance. You are not a salesperson; you are a problem-solver.
Minute 2: Review the Engagement (The 'When')
Open the AI Manager's activity log. It's the story of the conversation so far, and it tells you the timing is right. You see the AI has already sent two value-add emails on your behalf as part of its automated nurture sequence. The owner just clicked the link to your 'Guide for Property Executors.' This isn't a cold lead; this is a homeowner actively seeking solutions to their problem, right now. The AI has pinpointed the perfect moment for you to connect and provide human expertise.
Minute 3: Use the Proven Script
Don't guess what to say. This is where systemization creates consistency. Navigate to the Proactive Agent Academy. Find the 'Life Event Executor' profile in the Seller Playbook. Use the 'Right Way' script provided. It has been tested and proven to build trust in this specific, sensitive scenario.
The 'Right Way' Script:
"Hi, this is [Your Name]. As a local advisor specializing in estate properties, I'm proactively providing resources to families in our community. I saw you were looking at my guide for property executors, and I wanted to reach out personally to see if a confidential, 15-minute call to answer any questions you might have would be helpful. My goal is simply to be a resource for you during this complex time."
Minutes 4-5: Make the Connection
Your call is now a warm, consultative check-in. You are not a stranger; you are the specialist whose resources they were just reviewing. You have demonstrated expertise and empathy before ever saying "hello." This is how you convert at rates that are impossible with generic portal leads, which often lack any real seller motivation like a Physical Mismatch.
Next Steps: From Conversation to Commitment
Once you've made this initial connection, your role is to guide them through the process with clarity and confidence. This is where you leverage other tools from the Academy, like the CMA to Commitment deck, which is specifically designed to handle the complex financial and emotional needs of sellers in today's market.
